i’m Caffery Garff.

My university required a minimum 2.00 grade point average to graduate. I finished with a 2.01.

I struggled immensely in a traditional classroom setting. My ability to write – quickly, and creatively, and copiously – was the only thing that got me into college, and then out of it.

Whether writing product descriptions, or telling a human story, successful copy often reflects a simple truth: it speaks to an experience we all understand.

I’ve spent much of my career in the outdoor industry, but my curiosity and expertise extend far beyond it. I’ve also created far more than just copy, from customer feedback portals to product naming systems.

If you need words, ideas, or just help to map it all out, let’s talk.

Cheers,

-C